Halal Food Consumption in Thailand Essay Example | Topics and Well Written Essays - 4250 words

proper Food Consumption in Thailand - Essay ExampleIt is very crucial to convey customer mien and models that can predict customer behavior so as to somehow test their validity firearm understanding the pattern of Halal nutrient consumption, particularly in Thailand. Thailand which is home to Buddhist people is of engross in this study considering that the country is a major exporter of Halal food across the world. Thus, it is of interest to study customer behavior and some factors that relate to the prediction of consumption of Halal food among the people in Thailand.Religious entrance is known to affect human behavior and studies focusing on its influence on consumer behavior have also been illustrated. It is noted that religion which is a subset component of culture, has the direct and indirect influence on peoples consumption behavior. All world religions have rules governing food choices that atomic number 18 used in daily life including but not limited to special ceremo nies, sacred rituals, and cultural practices or traditions. It can be understood that people make a decision on food choices (consumer behavior) according to the taboos and obligations of the societys religion. In Muslim population, for example, Halal (permitted) food products are widely pass judgment because they are considered to be natural, safer, and healthier since they have been prepared according to Islamic law and rites. Research studies foretell that consumer behavior can be understood by studying on consumers aspect that affects consumer choices. This has been constitute to be affected by factors such as cultural influence, psychological, physiological, and social and lifestyle factors. In other words, these factors can be significant predictors of Halal food consumption among Muslim people. However, it is also of great business sector and interest to find out who are the significant other consumers of Halal food knowing that its sedulousness is growing worldwide. T his idea brings forward to investigating, in general, the intention of Halal food consumption.